How to Audit Your Website for Google EEAT with GEO-Lens
GEO-Lens (free Chrome extension) analyzes your content against all 20 E-E-A-T checkpoints in seconds. This tutorial shows you how to run an E-E-A-T audit, interpret the results, and prioritize improvements based on your content type.
What You'll Learn
- • How to install and run GEO-Lens
- • How to interpret E-E-A-T scores
- • How to prioritize improvements
- • How to track progress over time
Step 1: Install GEO-Lens #
- 1Go to the Chrome Web Store
- 2Click “Add to Chrome”
- 3Pin the extension for easy access
Step 2: Navigate to Your Page #
Open the page you want to audit in Chrome. GEO-Lens works on any publicly accessible webpage.
Step 3: Run the Audit #
- 1Click the GEO-Lens icon in your toolbar
- 2Choose Lite Mode (free) or Pro Mode (AI-powered)
- 3Wait for the analysis to complete (5-30 seconds)
Lite vs Pro Mode
- Lite Mode: Analyzes GEO CORE checkpoints (16 items)
- Pro Mode: Adds E-E-A-T analysis (20 items) using AI evaluation
Step 4: Review Your E-E-A-T Scores #
Pro Mode displays separate scores for each E-E-A-T dimension:
- Experience (0-100): First-hand involvement signals
- Expertise (0-100): Knowledge and credentials
- Authority (0-100): Recognition and reputation
- Trust (0-100): Accuracy and transparency
Score Interpretation #
| Score | Rating | Action |
|---|---|---|
| 90-100 | Excellent | Maintain current quality |
| 75-89 | Good | Minor improvements |
| 60-74 | Medium | Address key gaps |
| 40-59 | Low | Significant work needed |
| 0-39 | Poor | Priority overhaul |
Step 5: Implement Recommendations #
Each checkpoint includes specific recommendations. Prioritize based on:
- 1Impact: Which dimension is weakest?
- 2Content type: Which signals matter most for your content?
- 3Effort: What can you fix quickly vs. long-term projects?
Common Quick Fixes #
Low Experience Score #
- Add first-person narrative (“I tested”, “We found”)
- Include original photos
- Add specific test data
- Include honest critique/cons section
Low Expertise Score #
- Add author bio with credentials
- Increase content depth
- Add external citations
- Show editorial review process
Low Authority Score #
- Link to authoritative sources
- Add organization schema
- Include press mentions if available
- Improve site navigation structure
Low Trust Score #
- Add Privacy Policy and Terms
- Include contact information
- Ensure HTTPS
- Disclose affiliate relationships
- Update outdated content
Start Your E-E-A-T Audit Now
Install GEO-Lens and audit your first page in under 5 minutes.
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.