SEO Auditor Playbook
Comprehensive EEAT analysis with 20 checks for traditional search optimization
Google's ranking algorithm increasingly emphasizes EEAT—Experience, Expertise, Authoritativeness, and Trustworthiness. Pages that demonstrate these qualities rank higher, especially for "Your Money or Your Life" (YMYL) topics.
Seenos SEO Auditor performs comprehensive EEAT analysis with 20 specific checks across all four dimensions. The AI auto-detects your page type, applies appropriate weighting, and delivers actionable recommendations prioritized by impact.
What You Get
- 20 EEAT checks - 5 Experience + 5 Expertise + 4 Authority + 6 Trust
- Auto page type detection - Blog, Product, Landing, News
- Content type weighting - Review, Guide, Comparison, Landing Page
- Dimension scores - 0-100 scores with letter grades per dimension
- Issue identification - Specific problems with exact locations
- Priority action plan - Critical, Important, Nice-to-have fixes
The 20 EEAT Checks #
🧪 Experience (5 checks)
Does the content demonstrate first-hand experience?
- Narrative - First-person language with action verbs
- Sensory Details - Descriptive sensory words showing real usage
- Visual Evidence - Original photos, screenshots, or videos
- Exclusive Data - Precise measurements from actual testing
- Critique - Cons/downsides analysis showing honest evaluation
🎓 Expertise (5 checks)
Does the author demonstrate subject matter expertise?
- Author Identity - Schema markup + byline + bio
- Credentials - Professional qualifications visible
- Vocabulary Depth - Appropriate technical terminology
- Content Depth - Word count + citations + structure
- Editorial Process - Review/fact-check markers present
🏆 Authority (4 checks)
Is the site/author recognized as authoritative?
- Citation Quality - Links to Tier 1/2 sources (.gov, .edu, industry)
- Entity Signals - Organization schema markup
- Press Mentions - Media logos or "Featured in" sections
- Site Structure - Breadcrumb navigation present
🛡️ Trust (6 checks)
Can users trust this content and site?
- Legal Compliance - Privacy + Terms + Cookie policies
- Contact Info - Address + Email + Phone available
- Security - HTTPS enabled
- Ad Density - Low ads, no intrusive popups
- Maintenance - Recent update date, no broken links
- Disclosure - Affiliate/sponsored content declared
Content Type Weighting #
Different content types have different EEAT priorities:
| Content Type | Experience | Expertise | Authority | Trust |
|---|---|---|---|---|
| Product Review | 35% | 20% | 20% | 25% |
| Guide/Tutorial | 15% | 40% | 20% | 25% |
| Comparison | 25% | 30% | 25% | 20% |
| Landing Page | 10% | 20% | 30% | 40% |
This means a product review with weak Experience will be penalized more heavily than a tutorial with the same weakness.
Try It Now #
Start with this prompt
Audit the SEO of this page: [YOUR URL] Focus keyword: [TARGET KEYWORD] I want to understand: - EEAT dimension scores - Critical issues to fix - Specific improvement recommendations
Figure 1: SEO Auditor analyzing EEAT signals across dimensions
Example Report #
Figure 2: EEAT audit with dimension scores and priority action plan
Report Structure
The audit report includes:
- Overview - Page type, content type, overall score with grade
- Dimension Analysis - Each EEAT dimension with check results and issues
- Priority Action Plan - Critical (red), Important (yellow), Nice-to-have (green)
Grade Scale
| Score | Grade | Interpretation |
|---|---|---|
| 90-100 | H+ | Excellent - High trust signals |
| 80-89 | H | Good - Minor improvements possible |
| 70-79 | M+ | Average - Several areas need work |
| 60-69 | M | Below average - Priority fixes needed |
| 40-59 | L+ | Poor - Significant issues present |
| 0-39 | L | Critical - Major EEAT problems |
Best Practices #
1. Fix Critical Issues First
The priority action plan is ordered by impact. Address red (critical) items before yellow (important) ones.
2. Focus on Your Content Type
A product review needs strong Experience signals (photos, testing data). A tutorial needs strong Expertise (author credentials, depth).
3. Audit Regularly
Run audits after major content updates and quarterly for evergreen content to maintain EEAT signals.
Common Pitfalls to Avoid #
⚠️ What to Watch Out For
- Missing author bio - One of the most common Expertise failures
- No original images - Stock photos don't demonstrate Experience
- Missing legal pages - Privacy Policy is required for Trust
- Undisclosed affiliates - FTC violations hurt Trust scores
Frequently Asked Questions #
Does this replace manual SEO audits?
SEO Auditor focuses specifically on EEAT and on-page signals. For technical SEO (Core Web Vitals, crawling), use complementary tools.
How accurate are the scores?
Scores reflect signal presence detectable through content analysis. They correlate with Google's EEAT evaluation but aren't identical to internal Google scores.
Can I audit competitor pages?
Yes. Audit competitor pages to understand their EEAT strengths and identify where you can differentiate.
Related Playbooks #
- GEO Auditor Playbook - AI search optimization (Perplexity, SearchGPT)
- Schema Generator Playbook - Add structured data for EEAT signals
- Meta Tags Playbook - Optimize titles and descriptions
- SERP Analyst Playbook - Understand what's ranking
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.