Site Health Playbook

The $5,000 SEO Audit—Automated #

When enterprise companies hire senior SEO consultants for site health audits, they pay $5,000+ for a comprehensive analysis that goes beyond surface-level metrics. The consultant doesn't just report numbers— they categorize pages by performance quadrant, diagnose why pages underperform, audit content quality and trust signals, and deliver specific, actionable rewrites.

The Site Health Playbook delivers this same industrial-grade analysis. Using Google Search Console data combined with deep content extraction and EEAT auditing, it performs the "Professional Four Quadrant Analysis" framework that top consultants use—but in minutes instead of days.

This isn't a simple dashboard. For every "Opportunity" page (high visibility, low clicks), you get:

• Technical pulse check (indexing status, last crawl time)
• EEAT scores across Experience, Expertise, Authority, and Trust
• Intent gap analysis (does the content match what users want?)
• Current TDK alongside proposed rewrites with power words
• Specific content adjustments (add comparison tables, author bios, FAQ sections)

The Problem with Surface-Level Monitoring #

Metrics Without Context

Most site health tools show you numbers: total pages indexed, average position, overall CTR. But these aggregate metrics hide the story. You might have:

• 10 pages getting 80% of traffic (Stars)
• 50 pages with thousands of impressions but terrible CTR (Opportunities)
• 20 pages ranking well for niche terms but invisible to broader audiences (Niche Winners)
• 100 pages that Google barely shows to anyone (Underperformers)

Each group needs completely different strategies. Treating them the same wastes resources and misses optimization opportunities worth thousands of clicks.

Missing the "Why"

When a page has high impressions but low CTR, you need to know why:

• Is the title boring and generic?
• Does the description fail to compel action?
• Is there an intent mismatch between query and content?
• Are trust signals missing from the SERP snippet?
• Is the content thin or lacking expertise?

Without deep analysis, you're guessing at fixes. The Site Health Playbook diagnoses the actual problems through content extraction and EEAT auditing.

The 0-Impression Ghost Pages

Many sites have pages that receive zero impressions—they're essentially invisible to Google. These might be:

• Not indexed despite being submitted
• Blocked by robots.txt or noindex tags
• Cannibalizing other pages
• So thin that Google doesn't rank them for anything

The Site Health Playbook uses GSC URL Inspection to diagnose exactly why these pages fail— indexing status, crawl time, mobile issues—so you can fix or prune them.

The Professional Four Quadrant Framework #

How Pages Are Categorized

The framework uses your site's median impressions and average CTR as dividing lines:

• High Impressions: Above median impressions for your site
• Low Impressions: At or below median
• High CTR: Above site average CTR
• Low CTR: At or below average

Quadrant 1: Stars (High Impressions, High CTR)

Your top performers. These pages are visible AND compelling. The goal is to understand why they win and protect their rankings.

• Analysis: What makes these successful? Keyword-title alignment? Content depth?
• Actions: Content refresh to maintain freshness. Internal link silos to pass authority to other pages.

Quadrant 2: Opportunities (High Impressions, Low CTR)

CRITICAL QUADRANT. These pages are visible but ignored. Users see them but don't click. This is where optimization has the highest ROI.

• Deep Audit: Full EEAT check, TDK analysis against top GSC queries, intent gap identification
• Deliverables: 2-3 title/description rewrite variants with power words, specific content adjustments
• Expected Impact: Often doubles CTR with title optimization alone

Quadrant 3: Niche Winners (Low Impressions, High CTR)

High relevance but low visibility. When people see these pages, they click—but not enough people see them.

• Analysis: Content depth analysis via extraction. Can we target broader keywords?
• Actions: Internal linking from Stars. Content expansion for broader appeal.

Quadrant 4: Underperformers (Low Impressions, Low CTR)

Dead weight. These pages aren't visible and don't convert when they are.

• Technical Check: GSC URL Inspection for all 0-impression URLs
• EEAT Audit: Is it thin content? Trust issues? Technical problems?
• Decision: Prune (delete and redirect), Improve (major overhaul), or Consolidate (merge with related page)

How Site Health Monitor Works #

The Site Health Monitor executes a comprehensive five-phase analysis:

Phase 1: GSC Status Check

Verify GSC connection and authorization. If not connected, provide secure auth link.

Phase 2: Performance Analysis

Fetch clicks, impressions, CTR, and position data with query and page dimensions. Calculate site-wide averages for quadrant classification.

Phase 3: URL Inspection

For all 0-impression URLs and Quadrant 4 pages, run GSC URL Inspection to check:

• Indexing status (indexed, not indexed, error)
• Last crawl time
• Mobile usability
• Technical issues

Phase 4: Content Audit

For Quadrant 2 and Quadrant 4 pages, perform deep analysis:

• Content Extraction: Pull page content for analysis
• EEAT Check: Score Experience, Expertise, Authoritativeness, Trust
• Intent Matching: Compare content against top GSC queries

Phase 5: Report Synthesis

Generate the complete four-quadrant report with:

• Executive summary with quadrant distribution
• Detailed analysis per quadrant
• Deep audit results with TDK rewrites
• Prioritized action blueprint

Try It Now #

Analyze site health for my domain using the Four Quadrant framework.

For each quadrant:
- Identify 3-5 key URLs
- Explain why they're in that quadrant
- Provide specific action recommendations

For Opportunity pages (high impressions, low CTR):
- Run deep EEAT audit
- Show current vs. proposed TDK
- Suggest specific content improvements

For Underperformer pages:
- Check indexing status via URL inspection
- Recommend: Prune, Improve, or Consolidate

Prioritize all actions by expected impact.

The Deep Audit Protocol #

For every "Opportunity" or "Underperformer" URL, the deep audit includes:

1. Technical Pulse

Via GSC URL Inspection:

• Indexing status and coverage
• Last crawl timestamp
• Mobile usability score
• Technical errors or warnings

2. On-Page EEAT Score

Breakdown across four dimensions:

• Experience: Does the content show first-hand experience?
• Expertise: Is the author/site knowledgeable on this topic?
• Authoritativeness: Is the site recognized as an authority?
• Trust: Are trust signals present (author bio, credentials, sources)?

3. Intent Gap Analysis

• Top GSC queries driving impressions to this page
• What the page currently addresses
• Query-content match assessment
• Specific gaps between user intent and content

4. Actionable Blueprints

• Current TDK: What's there now (title, description, keywords)
• Proposed TDK: Specific rewrites with power words (2-3 variants)
• Content Adjustments: Specific additions (comparison tables, author bios, FAQ sections, visual evidence)
• Expected Impact: Estimated CTR improvement and additional clicks

Real-World Use Cases #

Use Case 1: CTR Recovery Campaign

Scenario: A SaaS company's blog has 200+ pages, but CTR averages only 2.1%—well below industry benchmarks.

Solution: Site Health Monitor identifies 45 Opportunity pages (high impressions, low CTR). Deep audit reveals generic titles, missing author credentials, and intent mismatches. Implementation of proposed TDK rewrites increases average CTR to 3.8% over 60 days.

Use Case 2: Content Pruning Initiative

Scenario: An e-commerce site has accumulated 500 blog posts over 5 years, many thin or outdated.

Solution: Four Quadrant Analysis reveals 180 Underperformer pages with near-zero traffic. URL Inspection shows 40 aren't indexed at all. EEAT audit identifies thin content and trust issues. Decision matrix leads to pruning 80 pages, improving 60, and consolidating 40.

Use Case 3: Star Protection Strategy

Scenario: 10 pages drive 70% of organic traffic—any drop would devastate the business.

Solution: Deep analysis of Star pages identifies success factors: strong keyword-title alignment, comprehensive content, prominent author bios. Internal linking strategy passes authority from Stars to Niche Winner pages. Content refresh schedule ensures freshness. Monitoring alerts catch any position drops early.

Best Practices for Site Health Monitoring #

Run Comprehensive Audits Quarterly

The full four-quadrant analysis should happen quarterly at minimum. Between audits, use simpler rank tracking for ongoing monitoring.

Prioritize Quadrant 2 (Opportunities)

These pages already have visibility—they just need better CTR. Title/description optimization typically has the fastest ROI of any SEO activity.

Don't Ignore Underperformers

Dead pages can actively hurt your site through crawl budget waste and quality signal dilution. Make explicit decisions: prune, improve, or consolidate.

Learn from Your Stars

Your winning pages reveal what Google and users reward. Document their patterns and apply those lessons to Opportunity and Niche Winner pages.

Frequently Asked Questions #

How is this different from Traffic Analyzer?

Traffic Analyzer provides executive-level reporting with key metrics and trends. Site Health Monitor goes deeper with four-quadrant classification, EEAT audits, URL inspection, and specific TDK rewrites. Use Traffic Analyzer for stakeholder reports; Site Health Monitor for optimization campaigns.

What's included in the EEAT audit?

The EEAT audit scores your content across Experience (first-hand knowledge), Expertise (topic depth), Authoritativeness (recognition as authority), and Trust (credibility signals). Each dimension gets a score with specific improvement recommendations.

Should I prune all Underperformer pages?

Not automatically. Some may have strategic value (brand terms, support content). The audit provides data to inform decisions: prune (delete/redirect), improve (significant overhaul), or consolidate (merge with related stronger page).

How accurate are the CTR improvement estimates?

Estimates are based on typical improvements from title/description optimization (40-100% CTR increase is common for generic-to-optimized transitions). Your actual results depend on competition and implementation quality.

Related Playbooks #

• Rank Tracker – Focused keyword position monitoring between full audits
• Traffic Analyzer – Executive-level performance reports
• SEO Auditor – Detailed EEAT analysis for individual pages
• Meta Tags Optimizer – Generate optimized TDK for Opportunity pages