Blog Writer Playbook
Generate structured, SEO-optimized blog posts with AI-powered research and writing
Creating blog content that ranks requires more than good writing—it requires research, structure, SEO optimization, and consistency. Most content teams either sacrifice quality for speed or spend hours on each article trying to cover everything.
Seenos Blog Writer delivers the best of both worlds. Our AI researches your topic, analyzes what's ranking, and generates comprehensive blog posts with proper structure, key takeaways, and SEO elements—all in structured JSON format that integrates directly with your CMS.
What You Get
- Structured content - Intro hook, 3-6 main sections, actionable conclusion
- Key takeaways - 3-5 scannable insights readers can act on immediately
- SEO optimization - Target keyword in title, H2s, and first 100 words
- Section depth - 300-500 words per section with subsections and checklists
- Internal linking - Relevant article suggestions for cross-linking
- Meta content - SEO title (60 chars), description (160 chars), keywords
- JSON output - Structured format ready for CMS integration
How Blog Writer Works #
Blog Writer follows a research-first approach to content generation:
Phase 1: Context Gathering
The AI gathers everything needed to write authoritative content:
- Content item details - Target keyword, topic scope, audience context
- Internal link suggestions - Related articles on your site for cross-linking
- Competitor research - Top-ranking articles for the target keyword
Phase 2: Content Research
Seenos analyzes top-ranking content to understand what Google rewards:
Structure Analysis
H1-H3 patterns, section organization, content flow
Topic Coverage
Key topics covered, depth of explanation, examples used
Content Metrics
Word count benchmarks, media usage, reading time
Gap Identification
Topics competitors miss that you can uniquely cover
Phase 3: Content Generation
The AI generates structured content following proven blog formats:
Blog Content Structure
- Meta - SEO title, description, target keyword, author, date
- Intro - Hook that captures attention + context paragraph (100-150 words)
- Key Takeaways - 3-5 scannable insights that stand alone as value
- Sections - 3-6 main sections (300-500 words each) with:
- Clear H2 heading
- Well-researched Markdown content
- One-line TL;DR summary
- H3 subsections for complex topics
- Optional actionable checklist
- Common mistakes to avoid
- Conclusion - Summary of key points + clear CTA (100-150 words)
- Related Posts - Internal linking suggestions
Try It Now #
Start with this prompt
Write a blog post about "[YOUR TOPIC]" Target keyword: [PRIMARY KEYWORD] Target audience: [WHO IS THIS FOR] Goal: [WHAT SHOULD READERS LEARN/DO] Include actionable takeaways and specific examples.
For example:
Real Example
Write a blog post about "How to optimize content for AI search engines" Target keyword: AI search optimization Target audience: Content marketers and SEO professionals Goal: Teach readers how to structure content for Perplexity, SearchGPT, and other AI-powered search engines Include actionable takeaways with specific implementation steps.
Figure 1: Blog Writer generating structured content with research context
Example Output #
Figure 2: Generated blog post with structured sections and takeaways
Content Quality Standards
Every generated blog post meets these criteria:
| Element | Requirement |
|---|---|
| Total word count | 1,500-2,500 words |
| Section count | 3-6 main sections |
| Section depth | 300-500 words each |
| Key takeaways | 3-5 actionable insights |
| Internal links | 2-3 relevant suggestions |
| SEO title | Under 60 characters |
| Meta description | 150-160 characters with CTA |
Best Practices #
1. Provide Clear Context
The more context you provide about your audience and goals, the better the output. "Write about SEO" produces generic content. "Write about technical SEO for e-commerce managers who need quick wins" produces targeted, valuable content.
2. Include Target Keywords
Always specify your target keyword. The AI will naturally incorporate it in the title, first 100 words, and H2 headings for SEO optimization.
3. Review and Enhance
AI-generated content is a strong first draft, not a final product. Add your unique perspective, specific examples from your experience, and original data to make content truly stand out.
4. Use Content Items
If you've already planned content with Page Planner, use the content item ID. This provides the AI with keyword data, SERP insights, and outline information for even better results.
Common Pitfalls to Avoid #
⚠️ What to Watch Out For
- Publishing without editing - AI content needs human refinement for voice and unique insights
- Ignoring competitor research - The AI researches for a reason—incorporate those insights
- Skipping internal links - The suggestions boost SEO; don't ignore them
- Generic topics - Specific, niche topics perform better than broad overviews
Frequently Asked Questions #
How is this different from ChatGPT?
Blog Writer includes research on competing content, automatic internal link suggestions, structured JSON output for CMS integration, and SEO-specific formatting. It's purpose-built for blog content, not general text generation.
Can I edit the generated content?
Absolutely—and you should. The generated content is a strong foundation. Add your unique voice, specific examples, original data, and personal insights to create truly valuable content.
What content formats work best?
Blog Writer excels at informational content (how-to guides, explainers, thought leadership). For product comparisons, use Comparison Writer. For ranked lists, use Listicle Writer.
How long are generated articles?
Generated articles are 1,500-2,500 words by default, with 3-6 main sections. This is the sweet spot for comprehensive coverage without padding.
Related Playbooks #
- Comparison Writer Playbook - For "X vs Y" comparison articles
- Listicle Writer Playbook - For "Best of" ranked list articles
- Topic Brainstorm Playbook - Generate topic ideas before writing
- Page Planner Playbook - Plan content clusters before writing
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.