Keyword Research Playbook

Seenos Keyword Research delivers actionable insights with validated Semrush data

The Problem: Manual Keyword Research is Broken #

If you've ever spent an afternoon doing keyword research, you know the pain. You're switching between 5-6 different tabs: Semrush for volume data, Google for SERP analysis, spreadsheets for organizing, competitor sites for inspiration. By the time you've compiled a decent keyword list, you've burned 4-8 hours—and you're still not sure if you found the best opportunities.

Common Keyword Research Frustrations

SEO professionals and content marketers face these challenges daily:

• Tool fragmentation: Jumping between Semrush, Ahrefs, Google Search Console, and spreadsheets. Context switching kills productivity and leads to missed insights.
• Competitor blind spots: You know your direct competitors, but what about the sites that rank for your target keywords? Manual competitor discovery takes hours.
• Gap analysis paralysis: Finding keyword gaps requires comparing multiple domains, filtering by difficulty, and prioritizing by opportunity. Most people give up halfway through.
• Validation bottleneck: You generate 50 keyword ideas but validating each one with real metrics takes another 2 hours.
• No strategic framework: Even with data, turning raw keywords into a prioritized action plan requires experience most teams don't have.

How Seenos Solves This #

Seenos Keyword Research combines AI intelligence with real SEO data to deliver comprehensive analysis in minutes. Here's what makes it different:

How It Works: The 5-Phase Workflow #

Seenos executes a systematic 5-phase workflow that mirrors how an experienced SEO strategist would approach keyword research—but in a fraction of the time.

Phase 1: Site Analysis

First, Seenos needs to understand your current positioning. It uses two tools:

• crawl_site(url, max_pages=10): Maps your site structure, identifying key pages, content categories, and primary focus areas.
• extract_content(url): Performs deep analysis of your top 3-5 pages to understand content quality, topics covered, and keyword usage.

This phase answers: "What does this site currently cover, and where are its content strengths?"

Phase 2: Market Context & Competitor Discovery

Next, Seenos discovers who you're competing against in search results:

• web_search(query): Executes 1-2 targeted searches to identify competitors in your space.

The AI extracts clean domain names (e.g., competitor1.com, not full URLs) for use in gap analysis. This is crucial—many keyword tools fail because they don't identify the right competitors.

Phase 3: Keyword Validation

Every keyword opportunity is validated with real data:

• keyword_overview(keyword): Fetches Semrush metrics for each target keyword (typically 5-10 keywords).

You get actual search volume, keyword difficulty (0-100 scale), and CPC—not estimates based on clickstream data.

Phase 4: Gap Analysis

This is where the magic happens. Seenos identifies keywords your competitors rank for that you're missing:

Seenos uses an intelligent retry strategy to maximize results:

This progressive relaxation ensures you get results even in specialized niches where keyword data is limited.

Phase 5: Report Generation

Finally, Seenos synthesizes all findings into a professional DOCX report:

• write_document(file_path, content): Saves the report to /workspace/reports/keyword-research-report-{domain}-YYYYMMDD.docx

Try It Now #

# Basic keyword research
Keyword research for hubspot.com

# With specific focus
Research keyword opportunities for acme.io focusing on project management tools

# With competitor hints
Analyze keywords for mysite.com vs competitors monday.com, asana.com, notion.so

Figure 1: Keyword Research analysis in action—from site crawl to gap analysis

What You Get: Example Report Structure #

Here's what a Seenos Keyword Research report includes:

Quick Read (30 Seconds)

Executive summary with total opportunities, quick wins, and estimated traffic potential.

Glossary

Key terms explained: KD (Keyword Difficulty), Volume, CPC, Gap, Quick Win.

Current Site Assessment

• Pages crawled and content categories
• What's working well
• Where it's weak

Keyword Opportunities Table

Content Gap Insights

Keywords competitors rank for that you're missing, with priority scores based on volume and difficulty.

Strategic Recommendations

• Immediate Actions (Week 1-2): Quick wins with low KD
• Short-term (Month 1): Medium-difficulty targets
• Long-term (Quarter): High-value, competitive keywords

Figure 2: Gap analysis results with prioritized keyword opportunities

Best Practices for Better Results #

• Be specific about your niche: "keyword research for B2B SaaS project management tool" beats "keyword research for my site"
• Include known competitors: If you know your main competitors, mention them for more accurate gap analysis
• Set realistic thresholds: Start with volume 100+ and KD <60 for quick wins, then expand
• Iterate by topic: Run multiple analyses focusing on different content areas
• Review the glossary: Understanding KD, Volume, and CPC helps you prioritize correctly

Common Mistakes to Avoid

• Ignoring KD: High-volume keywords with KD 80+ require domain authority most sites don't have. Start with KD <50.
• Chasing volume only: A 10,000 volume keyword with 90 KD is less valuable than a 500 volume keyword with 20 KD.
• Skipping gap analysis: The biggest opportunities often come from what competitors cover that you don't.
• Not validating keywords: Never create content based on assumed volume—always validate with real data.

Parameter Presets for Different Goals #

Seenos supports different analysis modes through parameter adjustment:

Edge Cases and Limitations #

Transparency about what can go wrong:

Frequently Asked Questions #

Related Playbooks #

Keyword Research works best as part of a broader content strategy workflow:

• Competitor Analyst - Deep dive into competitor pricing, features, and positioning (saves 10-20 hours per analysis)
• Gap Analyst - Dedicated gap analysis with more detailed filtering options
• SERP Analyst - Analyze top 10 results for any keyword to understand what's ranking
• Topic Brainstorm - Expand keywords into pillar-cluster content strategies
• Blog Writer - Generate SEO-optimized content for your target keywords

About the Author

Seenos Team@Seenos.ai

Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.