Adding Precise Measurements to Your Reviews: A Trust Signal Guide

“Great battery life” tells readers nothing. “8 hours 23 minutes at 75% brightness” proves Experience in EEAT. Precise measurements create exclusive data points that differentiate your content and make it citation-worthy.
Measurement Tips
- • Be specific: 8h 23m, not “about 8 hours”
- • Include units: Always specify units of measurement
- • Add context: Test conditions matter
Vague vs Precise #
| Vague | Precise |
|---|---|
| Great battery life | 8h 23m screen-on time |
| Fast performance | 12.5ms response time |
| Lightweight | 1.37kg (3.02 lbs) |
| Gets warm | 42°C surface temperature under load |
What to Measure #
Tech Products
- Battery life (actual vs claimed)
- Performance benchmarks
- Temperature under load
- Actual weight (with accessories)
- Charge time (0-100%)
Services/Software
- Response times
- Processing duration
- Actual storage used
- Usage statistics
Measurement Tools #
You don't need expensive equipment:
- Stopwatch: Built into your phone
- Kitchen scale: For weight
- Benchmark apps: Geekbench, 3DMark
- Sound meter app: Decibel readings
- IR thermometer: ~$15 for surface temps
Always Include Context #
BAD: "Battery lasted 8 hours." GOOD: "Battery lasted 8h 23m with: - 75% brightness - WiFi on, Bluetooth off - Mixed use: video playback, web browsing, light editing - 22°C ambient temperature"
Why Context Matters: “8 hours” under heavy gaming is different from “8 hours” with screen off. Always specify conditions.