How to Add Custom Prompts for Brand Monitoring
The queries you monitor determine the insights you get. While default query templates cover common scenarios, custom prompts let you track exactly what matters for your specific business, market, and competitive situation. Master prompt engineering for AI monitoring to uncover visibility gaps default templates miss.
Key Takeaways
- • Custom > default—tailor to your specific market
- • 4 prompt categories: Discovery, Comparison, Solution, Validation
- • Add context: Industry, use case, constraints
- • Test variations: Same intent, different phrasings
Why Custom Prompts Matter #
Default prompts:
- “Best [category] tools”
- “Top [category] software”
- “[Brand] vs [Competitor]”
Custom prompts add:
- Industry-specific context
- Use case targeting
- Constraint-based queries
- Regional/language variations
Prompt Categories #
1. Discovery Prompts
Users exploring options for the first time:
- “Best [category] for [specific industry]”
- “[Category] tools under $[price]”
- “[Category] for [company size]”
2. Comparison Prompts
Users narrowing down choices:
- “[Brand A] vs [Brand B] for [use case]”
- “Which is better for [specific need]?”
- “Pros and cons of [Brand]”
3. Solution Prompts
Users with specific problems:
- “How to [solve problem] with [category]”
- “Best tool for [specific workflow]”
- “Automate [task] without [constraint]”
4. Validation Prompts
Users confirming decisions:
- “Is [Brand] good for [use case]?”
- “[Brand] reviews for [industry]”
- “Should I use [Brand] or [Alternative]?”
Prompt Engineering Best Practices #
- Be specific: Include context, constraints, use cases
- Test variations: Same intent, different phrasings
- Include modifiers: Price, size, industry, region
- Mirror real queries: How would your customers actually ask?
- Update regularly: Add new prompts as market evolves
Industry-Specific Examples #
SaaS:
- “Best [category] for startups with less than 10 employees”
- “[Category] that integrates with Salesforce”
E-commerce:
- “Best [product] for [specific occasion]”
- “[Brand] alternatives under $50”
Services:
- “[Service] providers in [region]”
- “Best [service] for [specific need]”
Related: Monitoring Setup Guide | AI Visibility Monitor
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.