Understanding GEO-Lens Score: How to Interpret Your Audit Report
Your GEO-Lens score (0-100) measures how well your content is optimized for AI search engines. A score of 80+ is excellent, 60-79 is good, 40-59 needs work, and below 40 indicates major optimization needed. The score is calculated from 16 CORE checkpoints across Context, Organization, Reliability, and Exclusivity dimensions.
Score Ranges
- ● 80-100: Excellent—well optimized for AI citation
- ● 60-79: Good—minor improvements recommended
- ● 40-59: Needs Work—several issues to address
- ● 0-39: Poor—major optimization needed
How GEO Scores Are Calculated #
Your GEO score is derived from 16 checkpoints across four dimensions:
| Dimension | Weight | What It Measures |
|---|---|---|
| Context | 25% | Direct answers, intent matching, FAQ coverage |
| Organization | 25% | Structure, tables, lists, heading hierarchy |
| Reliability | 25% | Citations, author info, freshness, data precision |
| Exclusivity | 25% | Original insights, visual depth, unique data |
Each checkpoint contributes to its dimension score. Dimension scores average to produce the overall GEO score.
What Each Score Range Means #
80-100: Excellent #
Your content is well-optimized for AI search. It likely includes:
- Direct answers in the first paragraph
- Clear structure with proper heading hierarchy
- Multiple authoritative citations
- Original insights or data
Action: Maintain quality. Minor tweaks may help, but no urgent changes needed.
60-79: Good #
Your content has solid foundations but room for improvement. Common gaps at this level:
- Missing summary box or FAQ section
- Answer buried instead of leading
- Limited external citations
- Could benefit from more original data
Action: Review partial and failed checkpoints. Focus on high-priority items first.
40-59: Needs Work #
Several fundamental issues need addressing. Common problems:
- No clear answer structure
- Missing author information
- Poor heading hierarchy
- No external citations
Action: Address core structural issues. See the CORE Checklist for specific guidance.
0-39: Poor #
Major optimization is needed. This content is unlikely to be cited by AI systems. Issues may include:
- Thin or generic content
- No discernible structure
- Missing basic trust signals
- No unique value proposition
Action: Consider a content rewrite following GEO principles from scratch.
GEO Score vs SEO Score #
GEO-Lens provides two scores. Understanding the difference helps prioritize:
GEO Score
Measures optimization for AI citation
Based on CORE framework
SEO Score
Measures traditional SEO factors
Meta tags, links, technical elements
Interpreting Score Differences #
- High SEO, Low GEO: Good technical foundation but needs AI optimization (add structure, citations, direct answers)
- Low SEO, High GEO: Good content but technical issues (fix meta tags, internal links)
- Both High: Well-optimized for both traditional and AI search
- Both Low: Start with SEO fundamentals, then add GEO optimizations
For more on interpreting both scores, see Interpreting GEO vs SEO Scores.
How to Improve Your Score #
Focus on high-impact changes first:
- 1Fix High Priority Fails: These have the biggest impact on your score
- 2Convert Partials to Passes: Often quick wins with minor adjustments
- 3Address Dimension Weaknesses: If one dimension is notably low, focus there
- 4Re-audit After Changes: Verify improvements took effect
Quick Wins by Dimension
- Context: Move your answer to the first paragraph
- Organization: Add a Key Takeaways box at the top
- Reliability: Add 2-3 authoritative external links
- Exclusivity: Include original data or first-hand insights
Related Guides #
Learn More
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.