GEO-Lens Workflow: Research → Audit → Optimize → Monitor
The optimal GEO workflow follows four phases: (1) Research—understand your baseline AI visibility and target queries, (2) Audit—run GEO-Lens on target pages and prioritize issues, (3) Optimize—implement changes based on recommendations, and (4) Monitor—track improvements and identify new opportunities. This cyclical process ensures continuous improvement rather than one-time fixes.
According to Moz's SEO research, teams with systematic workflows achieve 2.4x better results than those using ad-hoc approaches. The same principle applies to GEO—structured processes compound results over time while reducing wasted effort.
This tutorial walks you through the complete workflow, from initial research through ongoing monitoring. Whether you're optimizing your first page or scaling GEO across an entire site, this framework provides the structure you need. For more advanced tutorials, see the GEO-Lens Tutorials Hub.
What You'll Learn
- ✓ Research phase—How to identify target queries and establish baselines
- ✓ Audit phase—Running GEO-Lens audits and prioritizing findings
- ✓ Optimize phase—Implementing changes systematically
- ✓ Monitor phase—Tracking progress and iterating
- ✓ Cycle timing—How long each phase should take
- ✓ Scaling strategies—Moving from single pages to site-wide optimization
Phase 1: Research #
The research phase establishes your baseline and identifies where to focus optimization efforts. Skip this phase and you're optimizing blind.
Step 1: Identify Target Queries #
What questions do you want AI systems to cite your content for? Start with:
- Search Console queries: What are you already ranking for?
- Competitor analysis: What queries cite competitors?
- Customer questions: What do customers ask your sales/support teams?
- Keyword research: What informational queries have volume in your niche?
Step 2: Check Current AI Visibility #
Before optimizing, understand where you stand. Use AI Visibility Monitor to check:
- Are you being cited? For which queries?
- Who else is cited? What competitors appear?
- Citation context: How is your content being mentioned?
Step 3: Prioritize Pages #
Select 5-10 pages for your first optimization cycle based on:
| Factor | Weight | How to Assess |
|---|---|---|
| Current Traffic | High | Google Analytics / Search Console |
| AI Citation Potential | High | Query type (how-to, comparison, etc.) |
| Business Value | High | Conversion rate, revenue attribution |
| Optimization Difficulty | Medium | Current state, required changes |
Phase 2: Audit #
The audit phase generates specific, actionable recommendations for each target page.
Step 1: Run GEO-Lens Audit #
- Navigate to the target page in Chrome
- Click the GEO-Lens extension icon
- Run a full audit (Lite or Pro mode)
- Review all four GEO CORE dimensions: Context, Organization, Reliability, Exclusivity
- Review EEAT scores: Experience, Expertise, Authority, Trust
Step 2: Document Findings #
For each page, document:
- Overall scores: GEO CORE and EEAT totals
- Dimension breakdown: Which areas are strong/weak?
- Specific issues: What checks failed or passed partially?
- Priority recommendations: What does GEO-Lens recommend fixing first?
Step 3: Prioritize Issues #
Not all issues are equal. Prioritize by:
- High priority: Issues affecting multiple pages, quick wins, critical signals
- Medium priority: Page-specific issues, moderate effort
- Low priority: Minor improvements, high effort for low return
Phase 3: Optimize #
The optimize phase translates audit findings into actual content changes.
Step 1: Address Systematic Issues First #
Issues appearing across multiple pages should be fixed at the template level:
- Missing schema: Add Article, FAQ, HowTo schema to templates
- Heading hierarchy: Fix template-level heading structure
- Author information: Add author bio components site-wide
- Update dates: Display “Last Updated” on all content
Step 2: Page-Specific Optimizations #
Address page-specific issues in priority order:
- Direct answer intro: Rewrite opening to deliver value immediately
- Content structure: Add headings, break up long sections
- Citations: Add authoritative external links
- Summary elements: Add Key Takeaways, FAQ sections
- Data and specifics: Replace vague claims with specific numbers
Step 3: Verify Changes #
After implementing changes:
- Re-run GEO-Lens audit
- Compare scores to pre-optimization baseline
- Verify specific issues are resolved
- Document before/after for reporting
Phase 4: Monitor #
The monitor phase tracks results and identifies new opportunities.
Step 1: Track AI Visibility Changes #
Use AI Visibility Monitor to track:
- Citation frequency: Are you being cited more often?
- Citation quality: Is citation context improving?
- Query expansion: Are you being cited for new queries?
- Competitor movement: Are competitors gaining or losing visibility?
Step 2: Measure Traffic Impact #
Check Google Analytics and Search Console for:
- Organic traffic changes: Did traffic to optimized pages increase?
- Query impressions: Are you appearing for target queries more often?
- Click-through rates: Are users clicking more?
- Engagement metrics: Time on page, bounce rate changes
Step 3: Identify Next Cycle Priorities #
Based on results, plan your next optimization cycle:
- Which optimizations worked best? Apply to more pages
- Which pages showed limited improvement? Diagnose why
- What new opportunities emerged from monitoring?
- Are there systematic issues to address site-wide?
Workflow Timing #
| Phase | Duration (Initial) | Duration (Subsequent) |
|---|---|---|
| Research | 3-5 days | 1-2 days |
| Audit | 1-2 weeks | 3-5 days |
| Optimize | 1-2 weeks | 1 week |
| Monitor | Ongoing | Ongoing |
Frequently Asked Questions #
How long does a complete GEO workflow cycle take? #
Initial cycle takes 2-4 weeks depending on site size and resources. Research: 3-5 days, Audit: 1-2 weeks, Optimize: 1-2 weeks, Monitor: ongoing. Subsequent cycles are faster as you build processes, templates, and institutional knowledge about what works for your content.
Should I complete one cycle before starting another? #
Yes for your initial 2-3 cycles. Complete the full workflow for a batch of pages before starting fresh on new pages. This ensures you learn what works before scaling. After you've established what works, you can parallelize phases across different page groups—auditing batch B while optimizing batch A.
How many pages should I include in each cycle? #
Start with 5-10 pages for your first cycle. This is manageable for learning the workflow while still generating meaningful data about what works. Scale to 20-50 pages per cycle as you build efficiency. Very large sites may eventually batch 100+ pages per cycle using systematic approaches.
When should I use GEO-Lens (free Chrome extension) vs Lite? #
Use Pro for deep audits of high-priority pages—it provides AI-powered EEAT analysis and page type detection. Use Lite for quick checks, bulk auditing, and when AI analysis isn't needed. Many workflows use Lite for initial triage, then Pro for detailed analysis of prioritized pages.
How do I know if optimizations are working? #
Track three metrics: (1) GEO-Lens scores before/after optimization, (2) AI visibility changes using AI Visibility Monitor, (3) organic traffic and engagement from analytics. GEO scores show immediate structural improvements; AI visibility and traffic show real-world impact over 30-90 days.
Conclusion #
The Research → Audit → Optimize → Monitor workflow transforms GEO from guesswork into systematic improvement. Each cycle builds on the previous—you learn what works, refine your processes, and compound results over time. Start with a small batch of high-priority pages, complete the full cycle, then scale based on what you learn.
Ready for more advanced techniques? Continue to Batch Auditing to learn how to scale efficiently, or Competitor Analysis to reverse-engineer successful content.
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.