Understanding AI Visibility Scores: What the Numbers Mean
AI visibility scores transform complex AI response analysis into actionable metrics. Your overall score combines Mention Rate (30%), Position Score (25%), Sentiment (20%), Consistency (15%), and Coverage (10%). Understanding what these numbers mean—and how to improve them—is key to AI optimization.
Key Takeaways
- • 5 components: Mention Rate, Position, Sentiment, Consistency, Coverage
- • Score 80+ = Excellent, 60-79 = Good, 40-59 = Needs Work
- • Mention Rate weighs most at 30% of total score
- • Focus on weakest component for fastest improvement
Score Components #
1. Mention Rate (30% weight)
Percentage of monitored queries where your brand appears. This is your visibility foundation.
2. Position Score (25% weight)
Average position when mentioned. Position 1 = 100 points, Position 2 = 80, Position 3 = 60, etc.
3. Sentiment Score (20% weight)
Quality of mentions: Recommended (100), Neutral (60), Warned Against (20).
4. Consistency Score (15% weight)
How predictably you appear across similar queries. High consistency indicates strong brand recognition.
5. Coverage Score (10% weight)
Breadth across query categories—discovery, comparison, solution queries.
Score Interpretation #
| Score Range | Rating | Interpretation |
|---|---|---|
| 80-100 | Excellent | Market leader in AI visibility |
| 60-79 | Good | Strong presence, room for optimization |
| 40-59 | Needs Work | Visible but not preferred |
| 0-39 | Critical | Low or no AI visibility |
Improving Your Score #
Focus on your weakest component for fastest improvement:
- Low Mention Rate: Build authority, expand content coverage
- Low Position: Strengthen social proof, differentiate clearly
- Low Sentiment: Address negative reviews, generate case studies
- Low Consistency: Standardize brand mentions, improve entity signals
- Low Coverage: Expand into new query categories
Related: BMR vs FPR Metrics | AI Visibility Monitor
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.