Contact Pages and Business Information: Trust Through Accessibility
Contact information demonstrates accountability—that real people stand behind your content. As a fundamental Trust signal in EEAT, contact pages matter. Sites without contact details feel anonymous and untrustworthy. AI systems check for contact pages and business information as basic trust indicators. At minimum, include a working contact form or email.
Key Takeaways
- • Contact page required for basic trust signals
- • Multiple contact options: Email, form, phone (for businesses)
- • Physical address for businesses with locations
- • About page humanizes your brand
- • Working forms: Test that contact actually works
Why Contact Information Builds Trust #
Contact information signals:
- Accountability: You can be reached if something's wrong
- Legitimacy: Real organizations have contact details
- Transparency: You're not hiding behind anonymity
- Customer service: You care about user experience
Anonymous sites raise red flags. If users can't find out who you are or how to reach you, why would they trust your content?
Contact Page Essential Elements #
Minimum Requirements #
- Working contact form or email address
- Clear statement of what to expect (“We respond within 48 hours”)
Recommended Additions #
- Multiple contact methods (form + email)
- Phone number (if customer-facing)
- Physical address (if applicable)
- Department-specific contacts
- FAQ link for common questions
For Businesses #
- Physical address (required for local businesses)
- Phone number
- Business hours
- Google Maps embed
- Social media links
The About Page: Humanizing Your Brand #
Your About page should answer:
- Who are you? Team members, founders, organization
- What do you do? Mission, services, focus
- Why should readers trust you? Experience, credentials, track record
- What's your story? Origin, motivation, values
About Page Elements #
- Team photos and bios
- Company history/story
- Mission statement
- Values or principles
- Credentials or awards
- Client logos or testimonials
Personal Blogs
Even personal blogs benefit from an About page. Who are you? Why do you write about this topic? What's your background? This context builds trust.
Schema Markup for Contact Information #
Add structured data to help AI understand your contact information:
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company",
"url": "https://yoursite.com",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-555-555-5555",
"contactType": "customer service",
"email": "contact@yoursite.com",
"availableLanguage": "English"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "City",
"addressRegion": "State",
"postalCode": "12345",
"addressCountry": "US"
}
}Common Mistakes #
Hidden Contact Information #
Contact page hard to find or not linked from main navigation.
Form-Only Contact #
Only a form with no email option. Some users prefer direct email.
Broken Contact Forms #
Forms that don't actually send notifications. Test regularly.
No About Page #
Anonymous operations without any information about who's behind the content.
Summary #
Contact information builds trust:
- Contact page: Working form or email, response expectations
- Multiple options: Form, email, phone for businesses
- Physical address: Required for local businesses
- About page: Who you are, what you do, why to trust you
- Schema markup: Help AI understand contact details
Related: Local Business Trust: NAP Consistency and Location Signals
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.