Descriptive Writing for EEAT: Adding Texture to Your Content
Descriptive writing—rich in sensory details and specific observations—signals Experience in EEAT. “The keyboard is good” could come from anyone. “The keys have a satisfying tactile bump with minimal wobble” demonstrates you've actually typed on it.
Descriptive Writing Tips
- • Use sensory words: How does it feel, sound, look?
- • Be specific: “Clicky” beats “good sound”
- • Add comparisons: “Lighter than my previous laptop”
Generic vs Descriptive #
Generic (Weak)
“The build quality is excellent and it feels premium.”
Descriptive (Strong)
“The brushed aluminum feels cold and solid, with zero flex when pressed. The hinge has smooth, dampened motion.”
Sensory Vocabulary #
Touch
Smooth, rough, textured, soft, firm, cold, warm, heavy, light, springy, mushy, clicky, tactile
Sound
Quiet, loud, clicky, thocky, rattly, tinny, full, boomy, harsh, mellow
Sight
Bright, dim, vibrant, muted, sharp, blurry, glossy, matte, sleek, bulky
Writing Techniques #
- 1Show, don't tell: Instead of “great battery,” say “lasted my entire 8-hour flight with 20% remaining”
- 2Use comparisons: “Heavier than an iPhone but lighter than a power bank”
- 3Include context: When, where, how you observed this
- 4Be specific: Replace adjectives with concrete details
Example Transformation #
BEFORE: "The MacBook Pro has a great display and comfortable keyboard." AFTER: "The Liquid Retina XDR display is almost blindingly bright at max settings—I actually had to turn it down outdoors. Colors pop more than my calibrated external monitor. The keyboard has a satisfying low-travel click, noticeably quieter than my old ThinkPad, though the large trackpad occasionally catches my palm when typing."
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.