EEAT vs GEO CORE: Which Framework Should You Focus On?
E-E-A-T evaluates WHO you are. GEO CORE evaluates HOW you present information. Both matter, but the priority depends on your goals: traditional SEO rankings favor E-E-A-T; AI citation potential depends heavily on CORE.
Quick Decision Guide
- • Traditional SEO priority: E-E-A-T first
- • AI citation priority: GEO CORE first
- • Best approach: Both frameworks together
The Two Frameworks #
E-E-A-T (Google)
Focus: Author/site credibility
- Experience: Have you done this?
- Expertise: Do you know this topic?
- Authority: Are you recognized?
- Trust: Can users trust you?
GEO CORE (AI)
Focus: Content citability
- Context: Does it match intent?
- Organization: Is it structured?
- Reliability: Is it verifiable?
- Exclusivity: Is it unique?
Where They Overlap #
Several elements satisfy both frameworks:
- Trust (E-E-A-T) ↔ Reliability (CORE): Both require verifiable accuracy
- Experience (E-E-A-T) ↔ Exclusivity (CORE): First-hand data is both experiential and exclusive
- Expertise (E-E-A-T) ↔ Context (CORE): Deep knowledge enables better intent matching
Priority by Goal #
| Your Goal | E-E-A-T | GEO CORE |
|---|---|---|
| Rank in Google traditional results | Critical | Helpful |
| Get cited in AI answers | Important | Critical |
| YMYL content | Critical | Critical |
| Informational content | Important | Critical |
| Product reviews | Critical | Critical |
The Combined Approach #
For maximum impact, optimize for both:
- 1E-E-A-T first for credibility: Author bios, credentials, trust signals
- 2CORE for citability: Structure, summaries, verifiable claims
- 3Overlap optimization: First-hand data, exclusive insights, accurate information
GEO-Lens (free Chrome extension) Advantage: Analyzes both E-E-A-T (20 checks) and GEO CORE (16 checks) in one audit, showing you exactly where to improve for both traditional SEO and AI visibility.
About the Author
@Seenos.ai
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.