AI Search Optimization Platforms: How to Export Metrics Data

To export GEO metrics data, most platforms offer: CSV/Excel export (all platforms), API access (Profound, Otterly.ai, Scrunch AI), Google Data Studio connectors (Profound, Otterly.ai), and Zapier integrations (Otterly.ai). Profound offers the most comprehensive export options with full API documentation and BI tool integrations. Otterly.ai provides the best white-label export for agency reporting. Peec AI and GEO-Lens have limited export capabilities—CSV only. For custom dashboards, API access is essential; for simple reporting, CSV export suffices.
Key Takeaways
- • All major GEO platforms support CSV/Excel export for basic data portability
- • API access (Profound, Otterly.ai) enables custom dashboards and automation
- • Google Looker Studio integration available on enterprise plans
- • Zapier connections allow no-code data flows to other tools
- • Free tools (GEO-Lens, Peec AI free tier) have minimal export options
Export Options by Platform #
| Platform | CSV Export | API | Looker Studio | Zapier | Webhooks |
|---|---|---|---|---|---|
| Profound | ✓ | ✓ Full | ✓ | ✗ | ✓ |
| Otterly.ai | ✓ | ✓ | ✓ | ✓ | ✓ |
| Scrunch AI | ✓ | ✓ Limited | ✗ | ✗ | ✗ |
| Peec AI | ✓ | ✗ | ✗ | ✗ | ✗ |
| GEO-Lens | ✗ | ✗ | ✗ | ✗ | ✗ |
CSV/Excel Export #
The simplest export method—available on all paid platforms. Here's what you typically get:
Common CSV Data Fields #
- Query: The search query monitored
- Date: When the data was collected
- AI Engine: Perplexity, ChatGPT, Gemini, etc.
- Citation Status: Cited/Not Cited/Partial
- Position: Citation position in response (1st, 2nd, etc.)
- URL Cited: Which page was cited
- Competitors: Other sources cited in same response
CSV Export Limitations #
- Point-in-time snapshots—no automatic updates
- Manual process required for each export
- Limited historical depth on some platforms
- File size limits on large query sets
API Access #
APIs enable automated data retrieval and custom integrations. Here's how each platform's API compares:
Profound API #
API Capabilities
- Endpoints: Citations, SOV, trends, competitor data
- Rate limits: 1,000 requests/hour (enterprise: unlimited)
- Authentication: API key
- Documentation: Comprehensive with examples
- Available on: Business and Enterprise plans ($499+/mo)
Otterly.ai API #
API Capabilities
- Endpoints: Citations, reports, client data
- Rate limits: 500 requests/hour
- Authentication: OAuth 2.0
- Documentation: Good, agency-focused
- Available on: Agency plan ($299+/mo)
BI Tool Integrations #
Google Looker Studio (Data Studio) #
Both Profound and Otterly.ai offer native Looker Studio connectors:
- 1Go to Looker Studio → Add Data → Partner Connectors
- 2Search for “Profound” or “Otterly.ai”
- 3Authorize with your platform credentials
- 4Select metrics and dimensions to import
- 5Build visualizations using imported data
Other BI Tools #
For Tableau, Power BI, or other tools, use:
- API connections: Pull data via REST API
- CSV import: Schedule manual exports
- Webhook → Database: Stream data to your warehouse first
Zapier Integrations #
Otterly.ai offers Zapier integration for no-code workflows:
Common Zaps
- New citation → Slack notification
- Weekly report → Email to team
- Citation lost → Create task in Asana
- Data update → Add row to Google Sheets
Zapier Triggers Available
- New citation detected
- Citation position change
- Competitor citation detected
- Report generated
Data Export Best Practices #
- 1Establish consistent export schedule: Weekly for tactical, monthly for strategic
- 2Archive historical data: Platforms may limit data retention
- 3Standardize field names: If combining multiple sources, normalize column names
- 4Document your data flow: Track where data comes from and goes
- 5Build redundancy: Don't rely solely on one export method
Export Limitations #
- Data freshness: Exports are snapshots—not real-time
- Historical limits: Some platforms cap how far back you can export
- Plan restrictions: API access often requires higher-tier plans
- Rate limiting: Heavy API usage may hit limits
Frequently Asked Questions #
Which platform is best for custom reporting? #
Profound for enterprises (best API, most data), Otterly.ai for agencies (white-label exports, Zapier). For simple needs, CSV export from any platform works.
Can I export data from GEO-Lens? #
GEO-Lens (free Chrome extension) doesn't support data export—it's designed for real-time page analysis, not tracking over time. Use paid platforms for exportable tracking data.
How do I combine GEO data with GA4 data? #
Export both to a common format (CSV or data warehouse), then join on URL/page or date. Looker Studio can pull from multiple sources if both have connectors.
Conclusion #
Export capabilities vary significantly across GEO platforms. Profound offers the most comprehensive options for enterprises. Otterly.ai provides the best agency-focused exports with white-labeling. Peec AI and GEO-Lens have limited export features. For custom dashboards, prioritize platforms with API access; for simple reporting, CSV export suffices.