Visual Depth: Why Screenshots and Custom Graphics Matter for AI
Visual depth refers to non-decorative images that provide information beyond your text—screenshots, charts, diagrams, and process flows. This is checkpoint E02 in the GEO CORE model. Content with 3+ informative visuals signals first-hand experience and comprehensive coverage, increasing AI citation likelihood by 35%. Stock photos and decorative graphics don't count.
The key distinction is informational value. A screenshot of your actual test results demonstrates you did the work. A custom chart visualizing your data adds value readers can't get from text alone. These visuals signal authenticity and information gain.
Key Takeaways
- ✓ Minimum 3: Non-decorative images per article
- ✓ Informational: Screenshots, charts, diagrams, process flows
- ✓ Not Decorative: Stock photos don't count toward visual depth
- ✓ Alt Text: Descriptive alt text explains image content
What Counts as Visual Depth #
| Visual Type | Counts? | Why |
|---|---|---|
| Screenshots | Yes | Shows first-hand use, specific details |
| Custom charts | Yes | Visualizes original data |
| Diagrams/flows | Yes | Explains processes visually |
| Product photos | Yes | Documents physical testing |
| Comparison tables | Yes | Organizes information visually |
| Stock photos | No | No informational value |
| Decorative icons | No | Style only, no content |
| Generic illustrations | No | Not specific to your content |
High-Value Visual Types #
Screenshots #
Screenshots of tools, dashboards, and interfaces demonstrate you actually used what you're writing about. They provide specific details readers can verify and learn from.
Data Charts #
Charts visualizing your data or research findings add value beyond text. They make complex information accessible and demonstrate rigorous analysis.
Process Diagrams #
Flowcharts, architecture diagrams, and process maps explain complex concepts visually. They show you understand the topic deeply enough to illustrate it.
Implementing Visual Depth #
Visual Depth Checklist
- Include 3+ informational images per article
- Take screenshots during your research/testing
- Create custom charts for your data
- Build diagrams for complex processes
- Write descriptive alt text (not just “image”)
- Use WebP format for optimal loading
- Add captions explaining image context
Alt Text Best Practices
Alt text should describe what the image shows and why it matters. Instead of “screenshot,” write “Google Analytics dashboard showing 47% traffic increase after implementing GEO optimization.”
Summary #
Visual depth signals expertise and first-hand experience. Include 3+ informational images per article—screenshots, charts, diagrams, and process flows that add value beyond your text. Stock photos and decorative graphics don't count. This exclusivity signal helps AI recognize content that demonstrates genuine expertise.
Action Items
- 1 Audit top articles for informational image count
- 2 Add screenshots to tool reviews and tutorials
- 3 Create custom charts for data-driven content
- 4 Update alt text to be descriptive and specific
Related Articles #
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.