About Page GEO: Build AI-Trusted Brand Authority
Your About page establishes entity authority that influences AI trust across your entire site. Key optimization elements: (1) Complete Organization schema with founding date, address, and social profiles, (2) Team member profiles with verifiable credentials and Person schema, (3) Media mentions and press coverage with external validation, (4) Physical address and multiple contact methods, (5) Company history and mission that connects to your content expertise. About pages don't get direct AI citations—they establish the trust foundation that makes your other content citable.
According to Google's structured data documentation, Organization schema helps search systems “understand your organization and display relevant results.” For AI systems, this understanding extends to evaluating whether your content creators have the authority to speak on their topics. A weak About page undermines all your content; a strong one amplifies it.
This guide provides the complete framework for optimizing your About page as part of your page type optimization strategy. While About pages rarely rank for competitive keywords, they play a critical supporting role in your site's overall AI visibility.
Key Takeaways
- ✓ Organization schema is foundational—Complete structured data establishes your entity in AI knowledge graphs
- ✓ Team credentials build EEAT—Verifiable qualifications with links to external profiles
- ✓ Physical address signals legitimacy—Real businesses have real addresses AI can verify
- ✓ Media mentions provide external validation—Third-party recognition strengthens authority
- ✓ Social profiles enable sameAs connections—Link your entity across platforms
- ✓ Mission connects to content expertise—Explain why you're qualified to publish your content
Why About Pages Matter for AI Visibility #
About pages serve a different purpose than content pages. They don't target informational queries or aim for direct AI citations. Instead, they establish your entity's credibility—which AI systems use when evaluating whether to cite your other content.
Think of it this way: when ChatGPT or Perplexity decides whether to cite your blog post, they're implicitly asking “Is this source trustworthy?” Your About page provides the answer. According to Search Engine Journal's EEAT analysis, entity establishment is a key component of the Authority dimension.
Entity Establishment for AI #
AI systems maintain knowledge graphs—databases of entities and their relationships. Your About page is how you tell AI systems: “Here's who we are, what we do, and why we're qualified to do it.” Without proper entity establishment:
- AI systems may not recognize your brand as a distinct entity
- Your content lacks the authority backing that improves citation probability
- Team members' expertise doesn't transfer to their authored content
- Trust signals are scattered rather than consolidated
About Page vs. Content Page Goals
Content pages: Get cited, answer queries, drive traffic
About pages: Establish entity, build trust foundation, support content credibility
Optimizing an About page for keyword rankings misses the point—optimize it for entity establishment instead.
Organization Schema Implementation #
Organization schema is the most important technical element of your About page. It tells AI systems exactly who you are in a structured format they can parse reliably.
Required Organization Fields #
| Field | Purpose | Example |
|---|---|---|
| name | Official organization name | “Seenos.ai” |
| url | Primary website URL | “https://seenos.ai” |
| logo | Official logo image | ImageObject with URL |
| foundingDate | When organization was established | “2024-01-01” |
| address | Physical business address | PostalAddress object |
| contactPoint | How to reach the organization | ContactPoint with email/phone |
| sameAs | Links to social profiles | Array of profile URLs |
The sameAs property is particularly important—it connects your entity across platforms, strengthening AI's understanding of who you are. Include LinkedIn company page, Twitter/X profile, GitHub organization, Crunchbase, and any other verified profiles.
Team Credentials and Person Schema #
Your team members are the humans behind your content. Their credentials directly impact how AI systems evaluate your content's expertise. According to Google's Quality Rater Guidelines, content creators' qualifications matter significantly for YMYL (Your Money or Your Life) topics.
Credential Elements to Include #
- Full name: Real names, not pseudonyms or usernames
- Title/role: Current position at your organization
- Professional qualifications: Degrees, certifications, licenses
- Years of experience: “10+ years in SEO” provides context
- Notable accomplishments: Published works, speaking engagements, awards
- External profile links: LinkedIn, personal website, academic profiles
- Headshot photo: Professional image adds authenticity
Implement Person schema for key team members, linking them to the content they author. This connection helps AI understand that “Dr. Jane Smith, MD” wrote your health article—not just “Staff Writer.”
Connecting Authors to Content #
Your About page team profiles should link to content those team members have authored. When AI systems see that your About page says “John writes about SEO” and John has a byline on 50 SEO articles, it reinforces expertise signals. Create dedicated author archive pages that link from both the About page and individual articles.
Trust Signals and External Validation #
Trust is the foundation of EEAT—and your About page is where you consolidate trust signals. Self-proclaimed expertise means little; external validation matters.
Media Mentions and Press Coverage #
If your organization or team members have been featured in media, showcase it prominently:
- “Featured in” sections: Display logos of publications that have covered you
- Press mentions: Link to specific articles about your company
- Speaking engagements: Conference presentations establish expertise
- Industry awards: Recognition from peers validates authority
- Customer testimonials: Real names and companies, not anonymous quotes
Contact Information Transparency #
Legitimate organizations are reachable. Your About page should include:
- Physical address: Even for remote companies, a registered business address
- Email address: Visible email, not just a contact form
- Phone number: If applicable to your business
- Social media links: Active, responsive profiles
- Support channels: How customers can get help
Why Physical Address Matters
AI systems can verify physical addresses exist. A real business address in your Organization schema is a trust signal that distinguishes legitimate businesses from fly-by-night operations. Even fully remote companies should use a registered business address.
Common About Page Mistakes #
Many About pages undermine authority rather than building it. Avoid these common mistakes:
| Mistake | Problem | Fix |
|---|---|---|
| Anonymous team | No EEAT without identifiable people | Add real names, photos, credentials |
| Missing schema | AI can't parse unstructured data reliably | Implement Organization + Person schema |
| No contact info | Signals illegitimacy | Add address, email, phone |
| Stock photos | Detectable and signals inauthenticity | Use real team photos |
| Vague claims | “Industry experts” without proof | Specific credentials, verifiable claims |
Frequently Asked Questions #
Why is the About page important for AI visibility? #
The About page establishes your entity identity for AI systems. It provides Organization schema, team credentials, and trust signals that influence how AI evaluates your entire site's authority. AI systems use About page information when deciding whether to cite your other content. A strong About page improves AI trust scores site-wide, even though the About page itself rarely gets direct citations.
What schema markup should an About page have? #
Implement Organization schema with: name, url, logo, foundingDate, founders, address, contactPoint, and sameAs (social profile links). For individual team members, use Person schema with name, jobTitle, worksFor, and credentials. Link Person schema to content they author using the author property on Article schema.
How do team credentials affect EEAT? #
Team credentials directly impact EEAT Expertise and Authority dimensions. AI systems evaluate whether your content creators are qualified to write about their topics. List verifiable qualifications (degrees, certifications), years of experience, notable accomplishments, and links to external professional profiles that AI can verify. Credentials are especially important for YMYL topics.
Should I include a physical address even for remote companies? #
Yes. AI systems can verify physical addresses exist, and a real address distinguishes legitimate businesses from potentially fraudulent operations. Remote companies should use their registered business address or a virtual office address. The address appears in Organization schema and on the visible About page, signaling transparency and legitimacy.
How do I connect team members to their content? #
Create dedicated author pages for key team members, linked from both the About page and individual articles. Use Person schema on author pages and reference that Person in Article schema using the author property. This creates a verifiable connection: AI sees “Jane Smith” on your About page with credentials, and sees her as author of relevant articles.
What if my company is new with no media mentions? #
Focus on what you can control: team credentials, comprehensive schema, contact transparency, and connecting to established entities via sameAs links. Seek opportunities for legitimate media coverage—industry publications, podcast appearances, conference speaking. Customer testimonials (with real names and companies) provide some third-party validation while building toward broader media recognition.
Conclusion: Your About Page Supports Everything Else #
Your About page won't drive traffic or get AI citations directly. But it establishes the entity foundation that makes all your other content more citable. Invest in proper Organization schema, team credentials with Person schema, external validation through media mentions, and transparent contact information.
Think of About page optimization as investing in infrastructure—the benefits appear everywhere else on your site. When AI systems evaluate whether to cite your blog post, they're implicitly checking: “Is this organization trustworthy? Are these authors qualified?” Your About page provides the answers.
Start by auditing your current About page against the Organization schema requirements above. Then expand team profiles with verifiable credentials. Finally, add trust signals—media mentions, awards, customer testimonials—that provide external validation AI systems can verify.
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.