Page Planner Playbook
Transform brainstormed topics into SEO-ready content blueprints with validated data
Having topic ideas is one thing—turning them into content that ranks is another. The gap between "we should write about X" and "here's a complete brief with validated keywords and winning outlines" is where most content strategies stall.
Seenos Page Planner bridges this gap. It transforms high-level topics into ready-to-execute content clusters with complete TDK (Title, Description, Keywords), SERP-informed H1-H3 outlines, internal linking maps, and validated metrics—all saved directly to your content library.
What You Get
- 1 Pillar + 3-5 Supporting pages - Complete cluster architecture
- Validated keywords - Real Volume, KD, CPC for every target keyword
- Complete TDK - SEO titles (50-60 chars), descriptions (150-160 chars)
- H1-H3 outlines - SERP-informed structure for each page
- SERP insights - Competitor patterns, content gaps, word count targets
- Internal linking map - Pillar ↔ Cluster linking strategy with anchors
- Page type classification - Blog, guide, comparison, listicle, landing page
- Library integration - All items saved to Content Library automatically
How Page Planner Works #
Phase 1: Content Analysis
Seenos starts by understanding your existing content landscape:
- Detect existing topic hubs and coverage
- Identify gaps that the new cluster fills
- Check for potential content cannibalization
Phase 2: Keyword Validation
Every target keyword is validated with real-time SEO data:
Search Volume
Monthly searches to estimate traffic potential
Keyword Difficulty
How hard to rank (0-100 scale)
CPC Value
Commercial value from advertiser bids
Competition Level
Low/medium/high based on SERP analysis
Phase 3: SERP Analysis
For each target keyword, the AI analyzes top-ranking content:
- Heading patterns - H1/H2/H3 structures that work
- Content gaps - Topics competitors miss
- Word count targets - Average length of ranking pages
- SERP features - Featured snippets, PAA opportunities
Phase 4: Blueprint Generation
Complete content blueprints are generated with all 14 required fields per page:
| Field | Description |
|---|---|
| Title | Page title (H1), max 500 chars |
| Target Keyword | Primary SEO keyword |
| Page Type | blog / guide / comparison / listicle / landing_page |
| SEO Title | Title tag, 50-60 chars |
| SEO Description | Meta description, 150-160 chars |
| Keyword Data | Volume, KD, CPC, competition, trend |
| Outline | H1 + sections with H2/H3 structure |
| SERP Insights | Competitors, gaps, features |
| Reference URLs | Competitor pages for research |
| Internal Links | Target pages with anchor text |
| Tags | pillar/cluster + topic tags |
| Word Count | Target based on SERP analysis |
| Priority | 1 (highest) to 5 (lowest) |
| Notes | Planning notes and considerations |
Phase 5: Library Save
All planned content items are automatically saved to your Content Library, ready for writing.
Try It Now #
Start with this prompt
Plan a content cluster about "[YOUR TOPIC]" I need: - 1 comprehensive pillar page - 4-5 supporting cluster pages - Complete outlines with H1-H3 structure - Validated keywords with SEO metrics - Internal linking strategy Save everything to my content library.
For example:
Real Example
Plan a content cluster about "Remote Team Management" Target audience: HR managers and team leads at tech companies Focus: Practical strategies, not theory I need: - 1 comprehensive pillar guide - 5 supporting articles covering specific subtopics - Complete H1-H3 outlines informed by SERP analysis - All keywords validated with volume and difficulty Save to my content library as "Remote Work Cluster".
Figure 1: Page Planner generating complete content blueprints
Example Output #
Figure 2: Master blueprint with cluster architecture and page outlines
Cluster Architecture
The output includes a visual representation of how pillar and cluster pages relate:
┌─────────────────┐
│ PILLAR PAGE │
│ Complete Guide │
└────────┬────────┘
│
┌─────────┬───────────┼───────────┬─────────┐
▼ ▼ ▼ ▼ ▼
┌─────────┐ ┌─────────┐ ┌─────────┐ ┌─────────┐ ┌─────────┐
│Cluster 1│ │Cluster 2│ │Cluster 3│ │Cluster 4│ │Cluster 5│
│ Guide │ │Comparison│ │ Listicle│ │ Guide │ │ Blog │
└─────────┘ └─────────┘ └─────────┘ └─────────┘ └─────────┘Page Outline Format
Each page includes a complete H1-H3 outline:
**H1**: The Complete Guide to Remote Team Management **H2**: Introduction to Remote Work - H3: Why Remote Management is Different - H3: Common Challenges **H2**: Communication Strategies - H3: Async vs Sync Communication - H3: Tool Selection **H2**: Building Team Culture - H3: Trust and Engagement - H3: Virtual Team Building **H2**: FAQ - Common questions from PAA
Best Practices #
1. Start with Topic Brainstorm
Use Topic Brainstorm first to identify high-potential clusters, then Page Planner to detail the ones you want to execute.
2. Review Outlines Before Writing
The AI generates outlines based on SERP analysis, but add your unique angles and expertise before passing to writers.
3. Use Internal Links
The generated internal linking map is critical for SEO. Implement it as you publish each piece.
4. Prioritize by Difficulty
Priority rankings consider KD. Start with higher-priority (lower difficulty) pages to build momentum.
Common Pitfalls to Avoid #
⚠️ What to Watch Out For
- Skipping SERP insights - The outline is based on what's ranking; don't ignore the research
- Ignoring word count targets - SERP-based targets indicate what Google rewards for that keyword
- Breaking internal link structure - All cluster pages should link to pillar and vice versa
- Using outdated years - If titles include years, always use current year
Frequently Asked Questions #
What's the difference between Topic Brainstorm and Page Planner?
Topic Brainstorm generates topic ideas and validates cluster viability. Page Planner transforms selected topics into detailed, ready-to-execute content briefs. Use Brainstorm first, then Planner.
Are planned items automatically saved?
Yes. All planned content items are saved to your Content Library with the cluster name you specify. You can view and edit them in the library.
Can I edit the outlines after saving?
Absolutely. The saved items are starting points. Edit outlines, adjust keywords, or add notes before assigning to writers.
How do I know what page type to use?
Page Planner classifies based on keyword intent and SERP patterns. "How to" keywords get guide type, "best" keywords get listicle type, etc.
Related Playbooks #
- Topic Brainstorm Playbook - Generate topic ideas before detailed planning
- Blog Writer Playbook - Write planned content
- SERP Analyst Playbook - Deeper SERP analysis for specific keywords
- Link Optimizer Playbook - Optimize internal linking across clusters
Product Manager at Seenos.ai. Pioneer in AEO research since 2024, exploring the convergence of SEO and GEO (Generative Engine Optimization). Led multiple AI-powered content optimization projects that achieved 300%+ citation increases in ChatGPT and Perplexity.